You’re on a road trip with an old man and a younger one.
Business stories are told. Wisdom is revealed. A new perspective emerges. Companies like Costco and Kodak, General Motors and Wal-Mart provide color and texture as they appear, first on the horizon and then in the rearview mirror. Real companies. Real decisions. Real outcomes. Jeff Bezos and Amazon give this road trip its rhythm, as the four pillars of Amazon’s success are made plain. It’s a wonderful success, easily repeated, even by a lemonade stand.
But only if you understand the importance of the marshmallow.
[EDITOR’S NOTE] Most readers report reading this just-released little book cover-to-cover in just one sitting, “Couldn’t put it down.” Evidently, a fun book to read. And from what we’ve been told; profound.